Appsflyer released their “State of App Marketing – H2 2015” report this week. The post is gated with an email sign up, but it does contain some genuinely interesting information. Most importantly, it includes click to conversion and retention rates (1, 7, 30) by platform for each category in the third section. When you look at the data keep in mind that their retention and install data is based solely on paid installs. One depressing takeaway is that in most categories 30 day retention rates are between 3 – 5%.
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Mobile Apps Unlocked 2016
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Product & Design
This is a good primer on NPS for the uninitiated.
This post rehashes a few standard tips (like using a push notification primer) but I think his fifth point about using something other than “spinners” to indicate loading is a good one.
This site is a huge repository of videos of various apps’ onboarding flows. There are 75+ videos currently each of which runs 30-60 seconds.
This post includes some indexed performance data comparing search partner traffic and core Google traffic. They compiled this data by setting up Google only campaigns with higher CPCs and, in parallel, create Google+Partner Network campaigns with lower CPCs. There biggest takeaway was Partner Network traffic’s ROAS on mobile was much lower than Google’s which may be a point worth investigating further in your own campaigns.
Automated rules can be really powerful but particularly if you want to automatically increase bids on crucial keywords only if you drop out of the first page. This post is relatively basic but may provide some useful inspiration.