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Brian Balfour

VP Growth @ HubSpot

"Events and writing for customer acq. professionals by customer acq. professionals"

Dave McClure

Founding Partners @ 500 Startups

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"I've known the team behind for more than 10 years. They deliver what others only claim: action-oriented information, access to people who know what they are doing, and an industry-first approach." Events

GrowCommerce 2015

GrowCommerce is the meeting place for eCommerce professionals charged with acquiring, engaging, and optimizing across the range of digital channels. The event features tactical, practical examples from leaders across a wide spectrum of eCommerce verticals. We will discuss the shifting dynamics in long standing, core channels like PPC & SEO and new, emerging channels including influencers, content distribution, and mobile apps.

Our focus will be on ROI positive acquisition and the tools, tactics, and team required to achieve it. And unlike almost all other events, brands will outnumber everyone else.

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July 29, 2015

Issue 49

Mobile Apps

Mobile App Loyalty Benchmarks From TUNE

TUNE produced this reasonably interesting look at loyalty rates by app category, traffic type, and platform. The bit that jumped out to me was that the long term retention rates (5+ week) were close to tied for both the paid & organic user cohorts.


5 Things To Do To Improve Your Android App’s Visibility In Google Play

Another great post from the SensorTower blog this week focused on tactics to improve Android ASO. Their fifth tip is that succinct app descriptions that focus on core keywords may be ideal, and they point to a really extreme implementation of that strategy from Kayak.


A Case Study From Google+ On App Download Interstitials In The Mobile Web

The Google+ team experimented with removing the app download interstitial they were using on their mobile site. They found that when the interstitial was in place they had a 69% exit rate, and that only 9% of visits resulted in a click on the “Get the app” button. They tested replacing the interstitial with a smart banner and found that their new user activity on the mobile web increased substantially, while their new user app traffic was mostly unaffected. These are genuinely interesting results AND it is mind blowing (to me, at least) that there are iOS users in the world that want the Google+ app.


Product & Design

A Study Of The Impact Of Responsive Designs On Page Load/Performance

This is a downloadable report that focuses on the page load/performance of a smattering of top ~100 news sites/blogs that utilize responsive designs. In the study, they found the that the vast majority of the sites in the sample showed poor performance (4-10+ second loads), and that images constituted 60%+ of the average page’s weight. By leveraging server side image optimization (which is what this startup sells), they were able to decrease image weight substantially (~50%) and improve page load times by as much as 48% on mobile devices.


4 iOS Design Rules To Break

I highly, highly recommend you read this or at least pass it to whomever you work with on the design/UX side. This post, written by a respected UX research + consulting firm, lists 4 of the iOS design conventions that they recommend avoiding based on their past user research. Some of the patterns they claim are confusing to users are *extremely* common (ex: they really dislike the use of dots to indicate additional pages/page control).


Issue 48

July 22, 2015