Last week, Google announced the introduction of app install buttons to search results on Android devices for apps that have implemented App Indexing. These will now appear for users that don’t already have your app installed. This post includes a short looping video that demonstrates the experience. They also announced that they are now using App Indexing as a ranking signal for all Android users. This is significant.
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VP Growth @ HubSpot
Founding Partners @ 500 Startups
Mobile Apps Unlocked
Mobile Apps Unlocked (MAU) is Grow.co’s flagship mobile summit, a two day acquisition and retention retreat that brings together a powerhouse group of people who not only know what they are doing but share actionable content on and off the stage.
In a world full of events, it is perhaps easiest to understand MAU by what it isn’t. MAU isn’t a stage full of sales people or regurgitated content about he future of mobile or why growth is so important. Nor is it an audience of only junior level account executives that will make you feel as though you have to hide your badge.
MAU connects brands with the people and information to help them acquire, engage, and optimize their mobile marketing efforts effectively and profitably.View Event →
This is a great interview with the Editor in Chief of Circa about their push notif strategy. The Circa team is extremely thoughtful in deciding what & when to push, and has built a loyal following because of it. I do wonder how scaleable & economical that approach will be as they continue to grow. You’ll note that the article’s title also calls out the New York Times. Coincidentally, marketers from the New York Times team will be sharing some of their experiences with push at our upcoming conference. I’ll be sure to include the recording of that presentation in a future issue.
URX launched AppViews, which, in their words, “powers smart connections between apps by recommending relevant actions for a user.” Advertisers can also pay for promoted AppViews. This is essentially the modern, mobile equivalent of a traditional affiliate network. I don’t doubt that the users acquired via these referrals will be really high quality, but scale will likely always be a major challenge. It is also worth noting that URX is not without competitors (Deeplink.me, Button etc) that aim to fill a similar need.
This Marketing Land article summarizes a WSJ story (which is paywalled) that reports that Google will soon introduce their own equivalent to custom audiences for use in paid search. The original story claims that there likely won’t be a lookalike component in the first iteration, and that this will be limited to the search network at first. One of the huge implications here is that advertisers will be able to buy largely unsold, unrelated queries against their key, target audiences. David Rodnitzky of 3Q Digital wrote a great post a few weeks ago that delves deeper into that opportunity for those interested.
The long awaited mobile friendly update has arrived. This link is a solid FAQ from the Webmaster team. They key takeaway here is that the rollout will take ~1 week so you should wait to attempt to quantify the actual impact on your sites.
The amendment to the search partnership allows Yahoo to carry their own ads for up to 49% of traffic on desktop. That means that Gemini will almost certainly expand to cover desktop search.
Jobs & Hiring
I run an SF-based consultancy focused on customer growth and building teams, and previously led Marketing programs on the brand and agency side. I have a heavy specialty in Customer Retention, but have led all Digital Marketing for popular startups, big name companies, and political elections alike. I was previously not looking for full-time roles, but am now very interested in leading the Growth charge in-house for a great company.
Some of my experience includes:
- Growing a $40M retention program over 100% YoY, with company revenue only growing at 20% YoY
- Reversing losses from negative to positive on digital marketing programs for a $100M+ revenue e-commerce company
- Leading all digital marketing for one of the most publicized political campaigns in San Francisco
- Building out the first personalized Retention program for one of today’s only billion-dollar valuation startups (http://www.forbes.com/next-
billion-dollar-startups/), growing conversions 8x vs. previous program attempts.
- Attracting talent and building out full Growth teams numerous times over for clients
- Leading the launch and digital growth for a startup featuring one of Hollywood’s biggest actors
- For $700M+ revenue e-commerce leader — laid out plans for a new brand launch, analyzed previous and anticipated moves into new channels, optimized current programs. Essentially, my team and I led optimization where needed.
- Consulting on Marketing team goals and KPIs for a $4B+ education brand
I’ve began the process of chatting with a few different companies for Head of Growth and VP of Marketing roles. Roles I’ve been pursued for have been:
- Head of Retention role with Sharing economy leader
- Head of Growth with Crowdfunding leader
- VP of Marketing roles with an early leader in dating as well as a popular car-sharing company
A few of these opportunities turned into offers, but neither was just right. I’m looking for a role leading Growth, and am very open to size of company and industry. Great products are being build across all sectors, and am happy to hear how your product is solving problems, enhancing lives, dominating a market, and/or attracting the best talent.
[From Adam: If you are interested in connecting with this anonymous candidate, please email firstname.lastname@example.org with a job description/req. I will share your position with this candidate and if there is mutual interest I will connect both of you.]
Nextdoor is the leading private social network for neighborhoods that more than 55,000 neighborhoods are using (35% of all neighborhoods in the US). It has raised funding from KPCB, Benchmark, Greylock, Tiger Capital and other top VCs at a $1.1B valuation and has been profiled as one of the most innovative companies by numerous publications. We are looking for a rockstar to lead Growth / Marketing and help grow our user base and number of new neighborhoods. We’re looking for someone who thrives on being challenged, with a do-what-it-takes attitude, and a high level of intellectual curiosity.
Framebridge is changing the way people custom frame their favorite art and photos by making the entire process easy, affordable and hassle-free. We’re looking for an amazing B2C customer acquisition manager to execute game-changing growth marketing campaigns and grow our customer base. This position will manage our direct growth channels (search, social, affiliate) while testing and optimizing performance across emerging channels. This position can be based at our offices in Washington DC or remote.
The successful Search Engine Optimization (SEO) Manager will be responsible for the development and execution of SEO strategies on branded websites. To perform this job successfully, an individual must be able to perform each essential duty of the job outlined below, and to accept special projects as assigned.
- Pro-actively monitor all SEO related activities
- Analyze web traffic continuously
- Project Management of new and existing SEO features
- Develop and architect new SEO strategies
- This position requires a combination of technical and marketing savvy to optimize natural search engine rankings
This week we’ve added attendees from eBay, FanDuel, Gyft, Hulu, Match.com, Pinger, Yummly and many others. If you’d like to see a relatively up to date, comprehensive attendee list please click here. I’m genuinely excited by the caliber of speakers and attendees this year. We’ve sold out of our vendor/service provider tickets, but we still have some spots left on the app/marketing side. I hope you can make it!