This blog post from the Bing team announces their plans to support two open deep linking standards. The Schema.org piece is particularly interesting as they are supporting Actions.
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VP Growth @ HubSpot
Founding Partners @ 500 Startups
GrowCommerce is the meeting place for eCommerce practitioners that are charged with acquiring, engaging, and optimizing across the range of online channels. The event features tactical, practical examples from leaders across a wide spectrum of eCommerce verticals. We will discuss the shifting dynamics in long standing, core channels like PPC & SEO and new, emerging channels including influencers, content distribution, and mobile apps.
Our focus will be on ROI positive acquisition and the tools, tactics, and team required to achieve it.View Event →
Quick FYI: Google announced today that app indexing has finally arrived on iOS. Searchers on both platforms will be now be able to open mobile app content straight from Google Search.
This is a really great insider take on hyperlocal advertising from the CEO of AdTheorent (a mobile DSP company). He estimates that 20% of the lat/long data used for hyperlocal targeting is based on actual GPS coordinates, whereas the remaining 80% is derived from “IP addresses that are reversed by publishers into coordinates”. For that 80%, that means that a user could actually be miles away from the targeted location.
AppsFlyer published this post which looks at indexed D1, D7, and D30 retention rates by traffic source for apps in the gaming vertical (for both iOS and Android). They also published a power ranking which put FB at #1 for both platforms. Obviously, they don’t have the cost side of the equation so they can’t index by pure ROAS, but despite that this is still really interesting.
Product & Design
This is a solid, short list of 10 commandments to follow when you are building quality forms.
TrueView for Shopping gives YouTube advertisers the opportunity to showcase product details, images, and links in conjunction with their video creatives. The product information is pulled from your existing feed in Merchant Center.
Suggested Tiles are a targeted version of the existing Directory Tile units available in Firefox. For the uninitiated, these tiles are essentially paid placements which appear on the New:Tag page/view within Firefox. Suggested Tiles are targeted by interest categories derived from users’ browsing histories.
Jobs & Hiring
Outbrain is looking for an Email Marketing/CRM Manager to join the Growth team and support our multi-segment email marketing programs. Do you obsess over great customer communications? Do you save great examples of email campaigns? Do you think about how you can be constantly improving the design, copy, actionable CTAs and A/B tests for your campaigns? Then maybe we should chat!
As a Growth Marketing Analyst, you will be responsible for driving growth of our membership base across all of our markets. You understand numbers and are analytically driven, but have an eye for design and can work closely with our UX/UI team to come up with improvements to our product. You are familiar with the ridesharing and on-demand services economies and are passionate about contributing to the disruption of these various services. You’re familiar with the following: paid acquisition (Facebook, Twitter, Youtube, SEM, etc.), A/B testing, offline-to-online marketing, e-mail and text message remarketing.
We are looking for an Email Marketing Strategist and Analyst that will work closely with our Marketing, Engineering, Creative, Customer Experience, and Product Teams in a collaborative, cross-functional environment to accomplish company goals. This person is responsible for creating effective email messaging and campaigns, assessing and reporting on email activity and performance, and initiating improvements to Club W’s email marketing. The ideal candidate must be able to work under pressure, have strong organizational skills and the ability to collaborate with multiple teams.
Jet is looking to further build out its marketing team with a stellar candidate who will be the company’s evangelist for content marketing, educating and driving support from all parts of our organization. The ideal person for this role is someone who is intimately familiar with the world of content marketing from creation to performance metrics. He/she will create and manage the content calendar, including workflows and resources to operationalize and execute the end to end strategy. Emailjobs@jet.com if interested.
We’re looking for a technical online marketer / Growth Hacker to strengthen our team in Vienna, Austria and help us grow our award-winning productivity tools MindMeister and MeisterTask. As growth hacker you’ll be part of our small marketing team but will work closely with product management and engineering. You’re both creative and analytical, have great product sense and an entrepreneurial approach to problem solving. You’re of course very familiar with SEO, SEM, CPA and funnel optimization and you know how to use tools like Amplitude, Optimizely, Intercom etc to achieve your goals.
The Mobile Engagement Specialist is a full time position at our New York office. You will be responsible for developing our mobile engagement strategy with a focus on in-app messaging, push notifications, and other communication channels to drive engagement, loyalty and retention. As a tech-savvy self-motivator you should be familiar with the latest mobile engagement technologies and best practices. You will report into the Senior Marketing Manager and work closely with our product, data and technology teams.
Firefox is looking for a seasoned app marketer, exceptional growth hacker, and deeply curious student of both the science and art of modern marketing strategy, to lead marketing for current and future Firefox apps on Android and iOS devices. With over 350M Firefox users around the world, tens of million users already using Firefox on Android, and a new Firefox for iOS application arriving soon, you’ll be working to bring new products to market at scale, with the full benefits of a global brand and well-resourced company at your back.
GrowCommerce is our annual event dedicated to acquiring and retaining customers in the modern ecommerce ecosystem. We are actively working on building out the full speaker list and will announce that in the coming weeks. Topics covered include multi-touch attribution, the impact of deeplinking on mobile commerce, new acquisition channels including Pinterest & content recommendations networks, and scaling and optimizing FB among (along with much, much more!).
Our apologies for this very last minute invite, but our friends at Draft have graciously offered to host a meetup today! Their offices are located at 40 W 28th, Floor 2. There will be pizza, snacks, kegs, and both playoff games on TV (basketball and hockey for those that care!). If you want to come out and meet some fellow marketing/user acq/growth people today is the day! It all kicks off at 6:30 PM. See you there!
Time: 6:30 pm
Location: Draft offices at 40 W 28th, Floor 2