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Brian Balfour

VP Growth @ HubSpot

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Founding Partners @ 500 Startups

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Grow.co Events

Mobile Apps Unlocked 2017

Mobile Apps Unlocked Las Vegas returns. Join the largest and best gathering of mobile professionals May 3rd & 4th, 2017 at the Hard Rock Hotel. Attendance is by application only—click to apply and to be kept abreast of the latest MAU 2017 developments.

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GrowthStack SF

For the past three years, Grow.co has brought together the leaders in mobile acquisition and retention for Mobile Apps Unlocked, the world's premier mobile marketing event, where we share awesome content and actionable insights that can help you accelerate your mobile growth.

Now for 2016, we're launching an exciting new summit — GrowthStack SF. While MAU is primarily centered around growth strategy and tactics, GrowthStack will be focused on the tools, tech and team structure you need in order to unlock your brand's full growth potential. Throughout the event, you'll hear from leading brands and apps about the tools they use, how they picked them and what their experiences have been marketing to the rapidly changing mobile space.

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November 30, 2016

Issue 119

Mobile Apps

Google’s New UAC Features: Automated Video Ads, Recommended App Ads in Play Store, IAP Purchaser Campaign Optimization on Android

Three solid enhancements to Universal App Campaigns announced a few days before Thanksgiving.

GOOGLE.COM

Introducing Facebook Instant Games on Messenger and FB Newsfeed

FB announced their new HTML5 cross-platform gaming platform on Messenger and FB News Feed. The key quote: “This new games experience allows people to easily discover, share, and play games without having to install new apps.” Personally, I don’t think it is hard to imagine that that same logic could be applied to non-gaming categories in the future.

FACEBOOK.COM

Web

IAB’s Guide to Buying Digital Audio

This is a new report from the IAB that covers streaming services, podcasts, etc. Some of the information here is pretty basic, but I thought there were interesting bits — particularly the handful of case studies they share. It’s worth a read if you are considering the channel, certainly.

Reddit: ‘It’s Become a Kind of Mission to Try and Make Advertising Suck Less’

Has anyone you’ve seen really cracked the code running paid ads on Reddit? I’d love to hear about any examples.

Ad Customizers in AdWords Just Got a Whole Lot More Powerful

An extremely detailed post on how to leverage ad customizers to do things like countdown timers, show device specific ads and much more.

Issue 118

November 23, 2016