This is a good case study from Leanplum and the Last Minute Travel app. They tested a push opt-in prompt (“soft ask”) and found it dramatically increased their overall push opt-in rates.
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VP Growth @ HubSpot
Founding Partners @ 500 Startups
Mobile Apps Unlocked 2016
Mobile Apps Unlocked (MAU) is Grow.co’s flagship mobile summit, a two day acquisition and retention retreat that brings together a powerhouse group of professionals who not only have deep experience in mobile growth marketing, but share compelling, actionable content both on and off the stage. In this, our third year, we are excited to build on the growth of our community and bring you a lineup of excellent speakers, attendees and sponsors.View Event →
Mobile Apps Unlocked 2016 // New York City
For the past three years, Grow.co has brought together together the leaders in mobile acquisition and retention for Mobile Apps Unlocked—a two day summit in Las Vegas where we share awesome content and actionable insights that can help you accelerate your mobile growth.
Thanks to the incredible response and growth in attendance, we're adding two new MAU events for 2016 in New York and San Francisco!View Event →
Over the summer Google started displaying three ads above organic results for mobile searches. This is in-depth look at how that change has impacted ad performance (CTRs, total impressions)—with a particular focus on PLA performance on mobile. There are is a good stat in here showing that, as a consequence, organic search click growth on mobile devices has decreased dramatically (since so many more clicks are now headed to the paid side).
Product & Design
This is a new design “patterns” directory that features animations used within various apps. If you need inspiration for how to incorporate animation into your designs, you should check it out (for example, I’m a fan of Yelp’s pull-to-refresh animation.)
I’m a huge fan of the writing of the Nielsen Noram Group (a user experience research+consulting firm). In this post, they look at how flat designs can cause click uncertainty—as many of the clickability signifiers users are accustomed to are abandoned (such as blue underlined text).
This post is by Susan Su, part of the 500 Startups distro team, and contains some good, tactical takeaways. One example—in her third section (“Getting Past Promotions Tab”) she has the tip of linking Gmail users from a page/site directly into a prefiltered search within Gmail for a specific message (ex: an email confirmation request).
Andy Johns is the VP of Growth at Wealthfront and has spent time at both Facebook and Twitter. This is a high-level perspective piece on growth itself and how to build a growth team. His point of view is that a growth lead ought to have a product person.