A quick study from Mobile Action looking at 70+ campaigns. Average cost per tap is at $.20, CPAs at $.40.
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One of the better periodic vendor-published reports out there. I think the most interesting data here is on page 14, where downstream activity is compared for iOS and Android users. Fair warning that this does require a form complete.
18% of users have LAT enabled, but Adjust isn’t seeing a major upward trend globally so far (although the US rates have consistently risen).
A major announcement at Pubcon from Google. There are still a ton of unknowns about what this means but I’m sure the webmaster team will start sharing more details very soon.
Just set up a message extension with some pre-written message text and you are good to go.
They point out that RLSA (basically search retargeting) audiences are now subject to retargeting for 540 days rather than 180. This also addresses some new cross-device retargeting functionality that I included an article about here a few weeks ago.
According to the article, AMP already represents 10-15% of pub search traffic for some major publishers.