TUNE produced this reasonably interesting look at loyalty rates by app category, traffic type, and platform. The bit that jumped out to me was that the long term retention rates (5+ week) were close to tied for both the paid & organic user cohorts.
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Another great post from the SensorTower blog this week focused on tactics to improve Android ASO. Their fifth tip is that succinct app descriptions that focus on core keywords may be ideal, and they point to a really extreme implementation of that strategy from Kayak.
The Google+ team experimented with removing the app download interstitial they were using on their mobile site. They found that when the interstitial was in place they had a 69% exit rate, and that only 9% of visits resulted in a click on the “Get the app” button. They tested replacing the interstitial with a smart banner and found that their new user activity on the mobile web increased substantially, while their new user app traffic was mostly unaffected. These are genuinely interesting results AND it is mind blowing (to me, at least) that there are iOS users in the world that want the Google+ app.
Product & Design
This is a downloadable report that focuses on the page load/performance of a smattering of top ~100 news sites/blogs that utilize responsive designs. In the study, they found the that the vast majority of the sites in the sample showed poor performance (4-10+ second loads), and that images constituted 60%+ of the average page’s weight. By leveraging server side image optimization (which is what this startup sells), they were able to decrease image weight substantially (~50%) and improve page load times by as much as 48% on mobile devices.
I highly, highly recommend you read this or at least pass it to whomever you work with on the design/UX side. This post, written by a respected UX research + consulting firm, lists 4 of the iOS design conventions that they recommend avoiding based on their past user research. Some of the patterns they claim are confusing to users are *extremely* common (ex: they really dislike the use of dots to indicate additional pages/page control).