Three solid enhancements to Universal App Campaigns announced a few days before Thanksgiving.
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Google’s New UAC Features: Automated Video Ads, Recommended App Ads in Play Store, IAP Purchaser Campaign Optimization on Android
FB announced their new HTML5 cross-platform gaming platform on Messenger and FB News Feed. The key quote: “This new games experience allows people to easily discover, share, and play games without having to install new apps.” Personally, I don’t think it is hard to imagine that that same logic could be applied to non-gaming categories in the future.
This is a new report from the IAB that covers streaming services, podcasts, etc. Some of the information here is pretty basic, but I thought there were interesting bits — particularly the handful of case studies they share. It’s worth a read if you are considering the channel, certainly.
Has anyone you’ve seen really cracked the code running paid ads on Reddit? I’d love to hear about any examples.
An extremely detailed post on how to leverage ad customizers to do things like countdown timers, show device specific ads and much more.