This blog post summarizes a downloadable report that Appsflyer released this week. The report is a comparative study of mobile media sources’ ability to drive quality, retained users/customers. A few highlights:
- Twitter & AdWords were the two best sources for retained users on both iOS and Android
- Cheetah Mobile was rated #3 on the Android side
- On Android, retention rates for organic users were 50-150% better than that of paid (a bigger disparity than was observed on the iOS platform)
As always, it is worth pointing out that this report does not include cost data, so it is not necessarily indicative of which sources offer the best ROAS, although high rates retention are obviously a very strong signal in that regard.